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  • What is Local Search ?

    What is Local Search – Definition

    Local search is when a buyer uses geographically constrained searches to get local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.

    Normal local searches include “WHAT” the user is searching for such as keywords or a business category and “WHERE” information, like the city name, zipcode, or even your IP address location which can be tracked by the search engines to determine your locale.

    What is Local Search – Example

    A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit local search.  Examples of local searches include “pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“.  Local searches exhibit explicit or implicit local intent and typically will produce search results with a corresponding map.

    A search that references a product or service that is typically consumed locally, such as “dry cleaners” or “restaurant”, is an implicit local search.  Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages.  For best results, you will need to do local search optimization.

    To See Your Local Search rankings, visit TX.localrankingreport.com to get your rankings for FREE.

    Be sure to Tweet about What is Local Search!

    By admin on March 11, 2012 | Local Search

    Top 25 Directories For Building Local Search Citations

    By admin on February 26, 2012 | Local Search | A comment?

    What are Local Search Citations?

    No, Local Search Citations are not quotations from or a reference to a book or author.

    Citations instead are directory type web pages that have your company information listed on them.  Google, Bing & Yahoo crawl these directories when they are searching the web for new content and when they find information that matches your business name, address and phone number (NAP), the search engines consider those to be citations and will sometimes add that info to the bottom of your Google Places page or Yahoo Local page.

    The more Local Search Citations that can be found for your business, the more relevant you appear to Google’s algorithm.   So you want to have as many citations for your business as possible and you want each listing to match up exactly to your Google Places page according to your NAP (Name, Address, Phone).

    Adding a listing to these online directories can be very time consuming; however, it is highly recommended because you will have more relevance in the search engines algorithms.  Click here for our Top 25 recommended Local Search Citation Directories!

    By admin on February 13, 2012 | Local Search | A comment?

    Why Local Search is so Important

    Each month there are billions of unique searches done on Google, Yahoo or Bing. More and more of those searches have a local intent and/or they actually use geo-codes like a city, state or zip code to narrow down the search results.

    The leading geo-code expert, Ian White, CEO of Urban Mapping estimates that about 40% of search queries have Local intent including use of a city and/or state or even informal terms like neighborhoods.

    In fact, Google has even stated that the Proportion of Google result pages that show a map in search results are 1 in 13.

    So it’s not too hard to figure then that if Google has stated in the past that almost 8% of the time, their local map shows up in their search results, IF you’re not optimizing for local search, you are missing out on a significant opportunity for your local business to be seen.

    I’ve included the most current search stats from comScore so we can do the math. That’s somewhere between 880,000,000 and 4,400,000,000 opportunities to be seen.

    So that’s why local search is so important!

    PS. Please tell us what you think of our Local Search Wiki!

    By admin on December 30, 2011 | Local Search | A comment?

    The Top 33 Local Search Terms

    Local-Search-Cartoon

    Search for...

    In a recent blog article on Cliconomics.com written by Jared Croslow, keyword research was done for the top 5 cities in the U.S. for local keywords searched with a geo code.

    Based on this keyword research, the top local searches were:

    1. Hotels
    2. Restaurants
    3. Nightlife
    4. Shopping
    5. Bars
    6. Taxis
    7. Newspaper
    8. Limousine
    9. Dentist
    10. Injury Attorney
    11. Real Estate
    12. Cosmetic Dentist
    13. Plumbing
    14. Criminal Lawyer
    15. Plumber
    16. Accident Lawyer
    17. Electrical Contractor
    18. Lawyers
    19. Nightclubs
    20. Remodeling Contractors
    21. Implant Dentist
    22. Electrician
    23. Attorney
    24. HVAC
    25. Teeth Whitening
    26. Roofer
    27. Flooring
    28. Car rental
    29. Painter
    30. Heating
    31. Locks
    32. Furniture
    33. Web Design
    By Tim Evans on December 1, 2011 | Local Search | A comment?

    If You’re Not Thinking Local, You May Be Losing Clicks

    Google caters much more to location-based search and local business search than ever before, and that trend is likely to continue. Don’t let your local business get left behind. Stake your local claim on google before your competition does and get a head start on building your local search advantage.

    Here is a great article from WebProNews that covers the question of “Is Ranking Number One in Google Losing Its Significance?”

    By admin on November 19, 2011 | Local Search | A comment?
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    Don’t Forget “Mobile” Local Search

    “Mobile is the fastest and cheapest way to reach the largest number of people,” said Chris Sacca, head of special initiatives at Google. “There are billions of people on this planet who still don’t have access to the Internet. And we think mobile presents the biggest opportunity to get them on the Internet.”

    Read more: http://news.cnet.com/Google-bets-on-mobile-market/2100-1039_3-6199725.html?tag=st_lh#ixzz1EmhZ9IbN

    By admin on February 23, 2011 | Local Search | A comment?

    How does Social Networking impact Google’s search results?

    Google recently confirmed that social networking has an impact on their search results.

    Matt Cutts, who implemented Google’s webmaster guidelines and crack down on link spam, said in the Spring of last year that Google’s search algorithms did not take into account social networking elements when determining the search results for a website. However, that has all now changed.

    What does that mean? Simple: If you do not have a social media strategy in place, your website/business may lose relevance in terms of search results. So social media will have a major impact upon how SEO is done in the future.

    Google has indicated that this does not mean that the more followers a business has on Twitter or Facebook, the higher it will ranked in search results; instead, the social reputation of followers will be factored in to determine search outcomes.

    How it all works is not clear as we are still studying the new patterns; but, one obvious key to success is to have your followers ‘re-tweet’ your Twitter posts.

    By admin on January 3, 2011 | Local Search | 3 comments

    Google Boost is here! Or, is it really AdWords for Dummies…

    Well, Google has finally figured out how to monetize local search on all those free local business listings (Google Places) they give away. Now you can add Google Boost to your places listing so you can advertise your business on Google and Google Maps (including mobile devices) and attract more visitors to your website or Place page.

    Since most Small Business Owners don’t like to do AdWords Pay Per Click PPC campaigns because it is too overwhelming, Google needed to find another way to get the little guy to do pay per click. Well, they’ve finally done it – maybe.

    With Google Boost, now you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives. Sounds simple enough…

    TX Local Search Engine Marketing Fort Worth

    Google Boost Snapshot

    Of course, if you do search engine marketing, you can get those same clicks organically and small business owners who do not utilize SEM run the risk of not being relevant for local searches. And if you’re not relevant, you will never get found locally.

    Here is some more insight from Greg Sterling, a Contributing Editor at Search Engine Land.

    By admin on December 16, 2010 | Local Search | 3 comments

    Rapid Changes to Google are happening… What will you do?

    Google is going through change to stay relevant. How will you adapt?

    By admin on November 7, 2010 | Local Search | A comment?

    Local Search