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    Don’t Forget “Mobile” Local Search

    “Mobile is the fastest and cheapest way to reach the largest number of people,” said Chris Sacca, head of special initiatives at Google. “There are billions of people on this planet who still don’t have access to the Internet. And we think mobile presents the biggest opportunity to get them on the Internet.”

    Read more: http://news.cnet.com/Google-bets-on-mobile-market/2100-1039_3-6199725.html?tag=st_lh#ixzz1EmhZ9IbN

    By admin on February 23, 2011 | Local Search | A comment?

    How does Social Networking impact Google’s search results?

    Google recently confirmed that social networking has an impact on their search results.

    Matt Cutts, who implemented Google’s webmaster guidelines and crack down on link spam, said in the Spring of last year that Google’s search algorithms did not take into account social networking elements when determining the search results for a website. However, that has all now changed.

    What does that mean? Simple: If you do not have a social media strategy in place, your website/business may lose relevance in terms of search results. So social media will have a major impact upon how SEO is done in the future.

    Google has indicated that this does not mean that the more followers a business has on Twitter or Facebook, the higher it will ranked in search results; instead, the social reputation of followers will be factored in to determine search outcomes.

    How it all works is not clear as we are still studying the new patterns; but, one obvious key to success is to have your followers ‘re-tweet’ your Twitter posts.

    By admin on January 3, 2011 | Local Search | 3 comments

    Google Boost is here! Or, is it really AdWords for Dummies…

    Well, Google has finally figured out how to monetize local search on all those free local business listings (Google Places) they give away. Now you can add Google Boost to your places listing so you can advertise your business on Google and Google Maps (including mobile devices) and attract more visitors to your website or Place page.

    Since most Small Business Owners don’t like to do AdWords Pay Per Click PPC campaigns because it is too overwhelming, Google needed to find another way to get the little guy to do pay per click. Well, they’ve finally done it – maybe.

    With Google Boost, now you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives. Sounds simple enough…

    TX Local Search Engine Marketing Fort Worth

    Google Boost Snapshot

    Of course, if you do search engine marketing, you can get those same clicks organically and small business owners who do not utilize SEM run the risk of not being relevant for local searches. And if you’re not relevant, you will never get found locally.

    Here is some more insight from Greg Sterling, a Contributing Editor at Search Engine Land.

    By admin on December 16, 2010 | Local Search | 3 comments

    Rapid Changes to Google are happening… What will you do?

    Google is going through change to stay relevant. How will you adapt?

    By admin on November 7, 2010 | Local Search | A comment?

    Case Study: Local Search Google Places Brings Smile to Dental Practice

    By admin on September 11, 2010 | Local Search