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  • Google Boost is here! Or, is it really AdWords for Dummies…

    Well, Google has finally figured out how to monetize local search on all those free local business listings (Google Places) they give away. Now you can add Google Boost to your places listing so you can advertise your business on Google and Google Maps (including mobile devices) and attract more visitors to your website or Place page.

    Since most Small Business Owners don’t like to do AdWords Pay Per Click PPC campaigns because it is too overwhelming, Google needed to find another way to get the little guy to do pay per click. Well, they’ve finally done it – maybe.

    With Google Boost, now you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives. Sounds simple enough…

    TX Local Search Engine Marketing Fort Worth

    Google Boost Snapshot

    Of course, if you do search engine marketing, you can get those same clicks organically and small business owners who do not utilize SEM run the risk of not being relevant for local searches. And if you’re not relevant, you will never get found locally.

    Here is some more insight from Greg Sterling, a Contributing Editor at Search Engine Land.

    Author: admin on December 16, 2010
    Category: Local Search
    3 responses to “Google Boost is here! Or, is it really AdWords for Dummies…”
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    Leave a Reply for Racheal Duncans

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