What is Local Search – Definition
Local search is when a buyer submits geographically constrained searches and gets local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.
Typical local search queries include not only information about “WHAT” the user is searching for (such as keywords, a business category, or the name of a consumer product) but also “WHERE” information, such as a street address, city name, postal code, or a geographic description (Or, even your IP address location which can be tracked).
What is Local Search – Example
A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit local search. Examples of local searches include “pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“. Local searches exhibit explicit or implicit local intent and often times will produce listings with a corresponding map especially Google.
A search that references a product or service that is typically consumed locally, such as “restaurant” or “carpet cleaning”, is an implicit local search. Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages. For best results, you will need to do local search optimization.
