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    What is Local Search – Definition

    Local search is when a buyer uses geographically constrained searches to get local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.

    Normal local searches include “WHAT” the user is searching for such as keywords or a business category and “WHERE” information, like the city name, zipcode, or even your IP address location which can be tracked by the search engines to determine your locale.

    What is Local Search – Example

    A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit local search.  Examples of local searches include “pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“.  Local searches exhibit explicit or implicit local intent and typically will produce search results with a corresponding map.

    A search that references a product or service that is typically consumed locally, such as “dry cleaners” or “restaurant”, is an implicit local search.  Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages.  For best results, you will need to do local search optimization.

    To See Your Local Search rankings, visit TX.localrankingreport.com to get your rankings for FREE.

    Be sure to Tweet about What is Local Search!

    Author: admin on March 11, 2012
    Category: Local Search

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