Local search is when a buyer submits geographically constrained searches and gets local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.
Typical local search queries include not only information about “WHAT” the user is searching for (such as keywords, a business category, or the name of a consumer product) but also “WHERE” information, such as a street address, city name, postal code, or a geographic description (Or, even your IP address location which can be tracked).
A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit local search. Examples of local searches include “pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“. Local searches exhibit explicit or implicit local intent and often times will produce listings with a corresponding map especially Google.
A search that references a product or service that is typically consumed locally, such as “restaurant” or “carpet cleaning”, is an implicit local search. Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages. For best results, you will need to do local search optimization.
Be sure to Tweet about What is Local Search! Tweet
Here is a quick snapshot of the new look for Google+ Local Place Pages! Link to more info…
And here is a snapshot of the old look!
40 Important Local Search Questions Answered | SEOmoz
www.seomoz.org1/31/13
Local has officially grown up, and it’s becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup …
Ed Parsons, the Geospatial Technologist of Google, indicated in a recent talk at Google PinPoint London 2012 that “about 1 in 3 of queries that people just type into a standard Google search bar are about places, they are about finding out information about locations. …this isn’t Google Maps just people normally looking at Google”. Blumenthals.com Local Search Blog
Facebook Jumps into Local Search – Website Magazine
www.websitemagazine.com12/18/12
Facebook just took a giant leap into local search. This is because the world’s largest social network has updated the “Nearby” feature in the company’s iOS and Android applications. The update makes it easier for users to …
Mobile Ad Revenue Outlook: Local Search Leads the Way – Search …
searchenginewatch.com11/9/12
50 percent of mobile search queries have local intent. One year ago that was 40 percent, and the year before that, it was about 30 percent. This should tell us something about mobile local search …
Apple v Google: How the Battle for Local Search Will Affect Your …
www.superdream.co.uk11/9/12
Local search is becoming increasingly more important for local business. Find out how the Apple vs. Google battle will affect you.
Local Search Insights: What Are Consumers in Your Local Area …
searchenginewatch.com9/18/12
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights …
The Content of a Local Search Listing | SCORE Small Business …
blog.score.org9/6/12
In our post Get Your Small Business Listed on Local Search Engines, we stressed the importance of having a local search listing and provided a tool to discover where you are currently listed, whether you've claimed the …
Local Search Engine Optimisation – The Small Business Advantage …
socialmediatoday.com8/31/12
local search engine optimisation With Google opening the doors of its social platform Google+ to small business owners across the world with Google+ local it is now more apparent than ever that targeted local search engine …
Still not clear about
- Check out some great articles on how to start using Local Search for your local business.
What you need to know about Local Search …
answers.oreilly.com3/16/10
In many ways, Local search is the same as traditional search. Each search has a different set of intents and needs, and search engines use various signals to try to match the best results for that intent. Location is …
5 Easy Steps to use Local Search Optimization to Dominate your Local Market.
Geographic SEO: How To Dominate Local Search Organically …
www.business2community.com3/14/12
For many small or local businesses, geographic boundaries play a factor on the customers they can serve. So, to ensure your business is reaching the right.;
1. Yelp
2. Foursquare
3. Merchant Circle
4. Manta
5. CitySearch
6. LocalEze
7. LinkedIn
9. Whitepages
10. Supermedia
11. Yellowbook
12. Brownbook
13. Mapquest
14. SmartGuy.com
15. Local.com
16. YellowPages.com
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. MyCity
21. Kudzu
22. Discover our Town
23. BizJournals.com
24. TeleAtlas
25. Justclicklocal
