• Meta
  • What is Local Search ?

    What is Local Search – Definition

    Local search is when a buyer uses geographically constrained searches to get local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.

    Normal local searches include “WHAT” the user is searching for such as keywords or a business category and “WHERE” information, like the city name, zipcode, or even your IP address location which can be tracked by the search engines to determine your locale.

    What is Local Search – Example

    A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit local search.  Examples of local searches include “pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“.  Local searches exhibit explicit or implicit local intent and typically will produce search results with a corresponding map.

    A search that references a product or service that is typically consumed locally, such as “dry cleaners” or “restaurant”, is an implicit local search.  Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages.  For best results, you will need to do local search optimization.

    To See Your Local Search rankings, visit TX.localrankingreport.com to get your rankings for FREE.

    Be sure to Tweet about What is Local Search!

    By admin on March 11, 2012 | Local Search

    Use Google Keyword Research To Target The Long Tail In Local Search

    Use Google Keyword Research To Target The Long Tail In Local Search …

    Great article by Chris Silver Smith on the use of Long Tail Keywords for Local Search!
    See all stories on this topic

     
    By admin on December 24, 2013 | Local Search | A comment?
    Tags:

    Multi-Location Local Search

    Three Steps for Crushing Multi-Location Local Search

    Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means it’s more important than …
    See all stories on this topic

     

    By Tim Evans on December 5, 2013 | Local Search | A comment?
    Tags:

    97% of consumers search for a local business online

    Today, 97% of consumers search for a local business online, which is known as “local search … Where does your business appear in the search engine results?
    See all stories on this topic

    By admin on December 2, 2013 | Local Search | A comment?
    Tags:

    How Reviews and Ratings are Driving Local Search

    How Reviews and Ratings are Driving Local Search

    This trend will continue to increase the impact of reviews on local businesses. While everyone has always been a critic, review sites and search engines are …
    See all stories on this topic

    By Tim Evans on November 29, 2013 | Local Search | A comment?
    Tags:

    Major Update: Google Places for Business Dashboard To Include Review Monitoring

    Google Intros the Mother of All SMB Review Blumenthals.com

    http://blumenthals.com

    Mon, 25 Nov 2013 19:38:32 GMT

    Google has announced on the Google and Your Business blog today that they have rolled out what appears to be the mother of all review monitoring systems.

    Read more …

    By Tim Evans on November 27, 2013 | Local Search | A comment?
    Tags:

    Local SEO: 5 Tips to Conquer Your Local Market

    Local SEO: 5 Tips to Conquer Your Local Market

    Selecting the correct keywords is an important part of the local search engine optimization process. Each business needs to identify the search terms that will …
    See all stories on this topic

    Top Ranking Factors For Local Businesses

    If you own a small local business, one of the things you need to consider is establishing … However, because Google+ shares information with search engines, …
    See all stories on this topic

    By admin on November 26, 2013 | Local Search | A comment?
    Tags:

    Local Search and Reviews Go Hand in Hand

    Local Consumer Review Survey 2013 – BrightLocal

    http://www.brightlocal.comTue, 25 Jun 2013 13:59:52 GMT

    Understand how online reviews influence the opinions & purchasing behaviour of consumers when selecting which local businesses to use.

    What are customers saying about your business?

    By Tim Evans on July 29, 2013 | Local Search | A comment?

    Local Mobile Search is Growing and Both Google and Facebook Want Those Local Searches

    Facebook vs. Google Mobile: Local Search Smackdown – Who’s

    http://www.brightlocal.comFri, 24 May 2013 09:30:25 GMT

    How do Google and Facebook compare on mobile local search experience?

    The market leaders go head to head; Jacob Puhl evaluates their constantly changing features.

    By admin on May 29, 2013 | Local Search | A comment?

    Facebook App running 2nd in Local Searches behind Google Maps but ahead of Mapquest, Bing/Apple Maps

    Facebook App Used More than Mapquest, Bing for Local Search

    http://screenwerk.comMon, 01 Apr 2013 18:12:31 GMT

    Study: Facebook App Used More than Mapquest, Bing for Local Search. Tweet. Google Maps on iOS Last week comScore, Neustar/Localeze and 15 Miles released their 6th local search study. It’s a mix of behavioral and

    By Tim Evans on April 16, 2013 | Local Search | A comment?

    New Look for Google Plus Local Place Pages

    Here is a quick snapshot of the new look for Google+ Local Place Pages!   Link to more info…

    New Look for Google Plus Places Page March 6 2013

    And here is a snapshot of the old look!Snapshot of previous Google Places layout

    By Tim Evans on March 6, 2013 | Local Search | A comment?

    Local Search