Local search is when a buyer submits geographically constrained searches and gets local results that are relevant to their local area based on a structured database of local business listings developed by the 3 major search engines.
Typicalqueries include not only information about “WHAT” the user is searching for (such as keywords, a business category, or the name of a consumer product) but also “WHERE” information, such as a street address, city name, postal code, or a geographic description (Or, even your IP address location which can be tracked).
A search that includes a location modifier, such as “Fort Worth” or “zipcode”, is an explicit pest control 76137“, “Keller restaurants“, “doggy daycare Flower Mound” and “emergency plumber Mansfield, Tx“. Local searches exhibit explicit or implicit local intent and often times will produce listings with a corresponding map especially Google.. Examples of local searches include “
A search that references a product or service that is typically consumed locally, such as “restaurant” or “carpet cleaning”, is an implicit local search optimization.. Therefore, it is extremely important to claim your Google Places page and/or your Yahoo Local / Bing Local pages. For best results, you will need to do
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Here is a quick snapshot of the new look for Google+ Local Place Pages! Link to more info…
Local has officially grown up, and it’s becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup …
Ed Parsons, the Geospatial Technologist of Google, indicated in a recent talk at Google PinPoint London 2012 that “about 1 in 3 of queries that people just type into a standard Google search bar are about places, they are about finding out information about locations. …this isn’t Google Maps just people normally looking at Google”. Blumenthals.com Local Search Blog
Facebook just took a giant leap into. This is because the world’s largest social network has updated the “Nearby” feature in the company’s iOS and Android applications. The update makes it easier for users to …
50 percent of mobile search queries have local intent. One year ago that was 40 percent, and the year before that, it was about 30 percent. This should tell us something about mobile…
Local search is becoming increasingly more important for local business. Find out how the Apple vs. Google battle will affect you.
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights …
In our post Get Your Small Business Listed on Local Search Engines, we stressed the importance of having alisting and provided a tool to discover where you are currently listed, whether you've claimed the …
engine optimisation With Google opening the doors of its social platform Google+ to small business owners across the world with Google+ local it is now more apparent than ever that targeted engine …
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- Check out some great articles on how to start using Local Search for your local business.
In many ways, Local search is the same as traditional search. Each search has a different set of intents and needs, and search engines use various signals to try to match the best results for that intent. Location is …
5 Easy Steps to use Local Search Optimization to Dominate your Local Market.
For many small or local businesses, geographic boundaries play a factor on the customers they can serve. So, to ensure your business is reaching the right.;
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